Most brands scale on intuition. The best scale on data. Here's how to become one of them.
You want to grow your brand. But your decisions aren't built on real metrics. We help you build the data infrastructure to scale sustainably and profitably.
Most store owners focus on one or two metrics and miss the bigger picture. This costs them millions in lost revenue and keeps them stuck on the growth treadmill.
Focusing only on Average Order Value (AOV) while ignoring Customer Lifetime Value (CLV), repeat purchase rates, and retention. You're optimizing for bigger transactions, but customers never come back. You're burning money acquiring customers who buy once and leave.
Obsessing over conversion rate while ignoring customer quality. You're converting well, but acquiring low-quality customers. Your CAC is higher than CLV. Every customer costs you money long-term. You can't scale because scaling means losing more money.
Chasing revenue growth while ignoring unit economics. Monthly revenue is $50,000 and growing 20% month-over-month. But COGS is 60% of revenue. Marketing spend is $20,000/month. Operating expenses are $15,000/month. Net profit is negative $5,000/month. You're growing broke.
Tracking total traffic and conversion rate while ignoring traffic source performance. You're spending 40% of budget on paid ads (worst ROI) and ignoring email (best ROI). You're optimizing the wrong channels and leaving 2-3x revenue on the table.
Measuring only monthly revenue while ignoring cohort analysis and repeat purchase rates. Revenue is growing, but only because you're acquiring MORE new customers. Existing customers are leaving. Your growth is unsustainable. You're on a treadmill, not scaling.
Same revenue, but now you're profitable. You know your unit economics. You can scale sustainably.
You optimize for customer quality, not just conversions. CAC drops. Profitability per customer increases.
You understand your repeat purchase rates and cohort retention. Revenue becomes predictable. You can forecast growth.
You know which channels actually work. You shift budget from low-ROI to high-ROI. Same spend, 3x more revenue.
You're not on a treadmill. You're actually scaling. Growth is profitable. You can compound growth month after month.
CEO, Chabi Chic
"Working with UPWISE has been an exceptional experience. Their team is always available, proactive, and solution-oriented, which makes our collaboration both smooth and efficient. Deadlines are consistently met, and their rates remain highly competitive. It is truly a privilege to have a partner of such caliber supporting us through every project and each evolution of our website……. Thank you for your outstanding work!"
General Manager, Turnkey Real Estate
"We were impressed by UPWISE's professionalism and creativity. Their team developed a digital strategy that allowed us to reach a high-end clientele."
Marketing director , Les Clés du Sahara
"Their strategic approach and deep understanding of our industry made all the difference. UPWISE captured the essence of our brand and effectively communicated it to our target audience."
Ceo and founder, Empreinte africa
"Your project truly became theirs. A dedicated, responsive, and committed team. We work together on our Ads campaigns and are extremely satisfied with the results. Their structured approach, clear reporting, and constant optimization mindset make all the difference. They take the time to understand our goals, adjust strategies quickly when needed, and support us throughout the process. Thanks to them, our campaigns gained visibility and efficiency. Highly recommended. Thank you to H and M. looking forward to new projects together, Insha’Allah."
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